in Media

Reception & Registration & Opening for Technical Exhibition

Conference Opening

Keynote Address| 

Future-Proofing Media: Adapting to the Age of AI

The rapid rise of AI tools, from multimodal models to autonomous AI agents, is transforming the media landscape at an unprecedented pace. For media professionals, this revolution brings both opportunity and challenge: how do we adapt and thrive in a world where automation threatens to overshadow human creativity? Join AI pioneer Abran Maldonado as he explores the future of AI in media and its implications for professionals in the field. Discover strategies to coexist with AI, leverage its strengths, and remain indispensable in a rapidly evolving industry. This keynote provides a roadmap to staying relevant, valuable, and innovative in the AI-driven future of media.

Speaker

Abran Maldonado| OpenAI Ambassador

1st Session: Innovative AI Tools in Contemporary Media Technology

This session reviews the latest AI tools produced by major technology companies to introduce leading AI programs, through interventions provided by experts and officials at Microsoft, Google, Cisco, IBM, and Zeotap. Based on their deep experience, they provide simplified explanations of the latest AI applications and tools used in the journalism profession.

Speakers

• Dr. Yusri Mhedheb| Senior Digital Advisor – Google Cloud.
• Rabih Saad| Sr. Manager of Solutions Engineering – Cisco.
• Daniel Heer| Founder & CEO of Zeotap.
• Chady Haddad| Director of Data & AI and Innovation – Microsoft.
• Vinicius Vasconcellos| Sr. Consultant and Head of Media Practice – IBM.

Lunch Break and Prayer Time

Conversation with Fanar

This session will spotlight the “Fanar” LLM and its innovative solutions tailored to Arabic media and Arabic speakers. Fanar is an AI platform focused on supporting and enhancing the Arabic language. It was developed by the Qatar Computing Research Institute at Hamad Bin Khalifa University with support from Qatar’s Ministry of Communications and Information Technology. The discussion will explore the platform’s functionality, the technical and cultural challenges faced during its development, and key issues surrounding the future of Arabic AI and its unique challenges.

Speakers

• Dr. Ahmed Elmagarmid| Executive Director, Qatar Computing Research Institute
• Dr. Mohamed Eltabakh| Principal Scientist, Qatar Computing Research Institute

2nd Session: AI Insights in Al Jazeera Media Network

This session highlights the role of AI in developing media work in Al Jazeera Network, by reviewing the applications and smart tools used in the network’s channels and various sectors. Additionally, the session explores the role of AI in collecting, processing and disseminating news, and the emergency plans followed, to confront any technical problem or error that may occur as the result of using this technology in newsrooms.

Speakers

• Ramzan Alnoimi| Director of Network Creative – Al Jazeera Media Network
• Asef Hamidi| Director of News at Al Jazeera Channel (Arabic)
• Dr. Mohamed Benamoun| AI Expert – Al Jazeera Media Network
• David Hostetter| Director of Product Development & Innovation – Al Jazeera Media Network

Group Photo

Coffee Break and Prayer Time

Workshop One

Part One: Revolutionizing Media Landscapes: Leveraging Google Cloud AI for Enhanced Content Strategy and Viewer Engagement

Trainer: Mohammed Khodr – Google

Description

In-depth exploration of how artificial intelligence is transforming the media industry. This workshop, led by Google Cloud’s AI team, will delve into the advanced AI tools and technologies reshaping media content creation, distribution, and engagement. The session will cover AI-driven analytics, predictive content performance models, and automation in media workflows, aimed at boosting operational efficiencies and personalizing viewer experiences.

Part Two: Winning the AI Era: How CDPs Help Media Companies Turn Data into Market Leadership

Trainer: Mohamed Ali – Zeotap

Description

This session explores how AI-powered Customer Data Platforms (CDPs) are transforming the media industry.

Discover how unifying fragmented data and leveraging predictive models can help media companies deliver hyper-personalized audience experiences, optimize ad targeting and enhance monetization. With insights from Zeotap’s expertise and Google Cloud’s advanced AI capabilities, attendees will gain actionable strategies to lead in the AI era.

Workshop Two – Revolutionizing News Production: Using AI to Create Video Reports in 15 Minutes.

Trainer: Dean Arnett| Media Production Consultant – Thomson foundation

Description

This masterclass explores the transformative impact of AI on news production, demonstrating how AI-driven video editing tools streamline processes like scene selection, voiceovers, real-time enhancements, and error detection. Participants will learn how these tools revolutionize video storytelling by enabling faster, scalable, and more creative workflows.

Beyond efficiency, the session examines the ethical dilemmas posed by AI, such as over-reliance, diminished authenticity, and challenges to editorial integrity. Through debates and discussions, attendees will critically assess the balance between speed and quality in news production.

The masterclass also highlights lesser-known AI applications that enhance newsroom efficiency and creativity while addressing ethical considerations. Participants will leave equipped with the knowledge and strategies to harness AI responsibly, ensuring journalistic integrity in an evolving media landscape.